While pushing Swiss watchmaking to its limits, TAG Heuer combines the best of classic technology with completely new finishes to make watches that epitomise premium performance. Ceramic casings adorn both chronograph and quartz mechanisms, which can feature gold-plated accents and diamond embellishments. Each TAG Heuer timepiece must pass a series of unique quality tests, from X-fluorescence and submarine ultrasound waves. TAG Heuer is known for its sport-inspired designs and offers Formula 1, Aquaracer, and Carrera collections for both men and women's wrists.

TAG Heuer is a prominent brand that creates luxury watches that optimise performance, precision, and unrivaled style, with a perfect combination of contemporary and traditional design. TAG Heuer pushes the boundaries with the Aquaracer Professional 300, a luxury tool watch that ties us to the oceans and builds on a history that began more than 40 years ago.

Having pioneered water-resistant cases more than a century ago, this legendary brand has continued to explore the latest timekeeping technologies in order to create timepieces that appeal to both adventure seekers and professionals.

TAG Heuer is one of the most well-known watch companies in the world, with a reputation for innovation, high-powered motor racing pedigree, and continuous investment in the world of Swiss watchmaking. TAG Heuer timepieces, which adorn the wrists of both men and women, are known for their extraordinary precision, performance, and panache. These timepieces are designed to be enjoyed and we offer a wide selection of TAG Heuer watches, including the iconic TAG Heuer Formula 1 and TAG Heuer Aquaracer models.